Fiat reduces Mobi price to R$ 68 thousand

Action by the Italian brand shows that it is still possible to maintain the essence of the popular car, with less exorbitant prices

Fiat decided to make a special promotion to effectively make the Mobi the cheapest on the market (Photo: Fiat | Disclosure)
By Boris Feldman
Published on 2026-03-30 at 07:00 AM
Updated on 2026-03-30 at 07:34 AM

What is the cheapest car in Brazil? There are three that compete for this position, two from Stellantis, the Fiat Mobi and the Citroën C3 and the Kwid, from Renault. However, Fiat decided to make a special promotion to effectively leave the Mobi as the cheapest on the market, reducing its price from the range of R$ 80 thousand to R$ 68 thousand.


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Even in this entry-level version, it comes well equipped, it is not a recent launch, but relatively modern, it already has the 1.0 Firefly engine of 75 hp, the transmission is a five-speed manual, has low consumption and maintenance costs and even receives some modernizations from the factory such as the new panel identical to that of the Strada pickup.

Boris Feldman

Journalist and engineer with 50 years of experience in the automotive press. Led newspaper and television teams and hosts the AutoPapo program on radio stations across the country.

Boris Feldman
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