After declaring that he would have a functional vehicle at the show and exhibiting cars even made with Styrofoam, the founder appeals to putting models in his stands
After an embarrassing presentation to the press, when it put a Styrofoam car that pushed onto the stage and made fun of the Toyota incident, Lecar, owned by businessman Flávio Assis, appealed to a worn-out formula at the 2025 Motor Show: it summoned a team of women in tight clothes to stand next to mock-ups and a model of a factory.
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In September, Assis, who in Lecar’s first communications called himself the “Brazilian Elon Musk”, had promised, in an interview published in Uol, that he would already have a working prototype of the Campo pickup at the 2025 Motor Show and that some people could even drive it.
Once again, Assis’ words did not materialize. At Lecar’s “booth” at the 2025 Motor Show, the mock-ups of the pickup and the 459 sedan are on display, as well as a kind of chassis with the powertrain – parked on a synthetic grass carpet and a screen in the background (and with a slick aesthetic that refers to nationalism linked to football).
Lecar booth: models and appeal to football (Photo: AutoPapo)
The tactical SUV, classified as Flávio Assis as an “improved Troller” at the press conference, remains only virtual.
In September, AutoPapo found that many companies announced by Lecar as partners deny any link, such as the “100% Brazilian automaker” that announces that it is negotiating with a “large Chinese startup”. These are just some of the “contradictions” of the project since it began to be publicized.
Although it already has its cars on pre-sale, obviously the production of none of them has even started. Initially, Lecar’s first car would be 100% electric produced in Rio Grande do Sul. Then it became a hybrid and with a factory to be built in Espírito Santo. Then he changed his mind and decided to produce the car in China. But he unpacked his bags and stayed in his homeland.
The current promise is to produce 120 thousand units per year, more than the Chinese ones that are settling in Brazil, but Lecar has already disclosed in a timid release that the forecast is postponed and the first units will not be delivered in August 2026, but that the start of production will be delayed by a year due to “technical and legal requirements”. Let the scenes of the next chapters come…
