Registration via the My GWM app ends on March 8th; itinerary includes visit to the automaker's factory and testing of new models
GWM do Brasil has opened registration for a promotional action aimed at its customers, which will select owners for a technological immersion experience in China during the 2026 Beijing Motor Show. The event, scheduled to take place between April 24 and May 3, is recognized as one of the most relevant stages in the global industry for the exhibition of innovations in electrification, connectivity and new energy vehicles.
To participate, the interested party must own a vehicle of the brand and be registered in the My GWM application, where registration must be made directly by March 8th. With less than a week of launch, the initiative has already registered more than 2,000 registrations, evidencing the community’s engagement around the manufacturer’s digital strategy. The selection will be conducted by the company itself to define the customers who will accompany the brand on the international journey.
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The itinerary prepared by GWM includes tickets to the event in Beijing, test-drive of vehicles unprecedented in the national market and a technical visit to the factory facilities in Baoding. “Taking our customers to the Beijing Motor Show is a way to allow them to experience innovation and the next launches on the global stage,” says Marcelo Valdivia, Customer Experience Manager at GWM Brazil. The agenda also includes cultural activities, providing a broad view of the Chinese mobility ecosystem.
Currently, the My GWM application has 120 thousand registered users, 80 thousand of whom are owners. The platform works as a relationship ecosystem that offers exclusive benefits and content beyond vehicle ownership. The largest privately owned automotive company in China, GWM has led the pickup truck market in its home country for 28 years and maintains operations in more than 150 countries, supported by 13 research and development centers.
