With raised suspension and aggressive look, super sports car in New Jersey serves as "bait" for harm reduction policy and aid to addicts
A New Jersey police force has incorporated a Lamborghini Huracán Sterrato into its official fleet for an unusual purpose. Unlike traditional interception vehicles, the 610 hp super sports car will not be used in high-speed chases. The vehicle has been transformed into a public awareness tool to address the opioid crisis hitting the region.
The project, carried out in partnership with the Lamborghini Paramus dealership, uses the car’s visual appeal to attract the attention of young people and residents. With tactical painting and emergency lights, Sterrato acts as a platform for community relations, seeking to reduce the stigma around chemical dependency and facilitate dialogue with security forces.
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The vehicle’s technological differential is stamped on its bodywork: a large QR Code. By scanning the code with the cell phone, the citizen is directed to the Bergen County Alcohol and Drug Resource Center. The portal offers 24-hour support, connecting users and families to medical and psychological treatments in an immediate and unbureaucratic way.
The choice for the Sterrato model carries a technical and social symbolism. As an “off-road” variant of the Huracán, with raised suspension and reinforced protection, the car represents the resilience needed to overcome difficult terrain — an analogy to the recovery process of patients. The vehicle was provided at no acquisition cost to the public coffers, operating exclusively in educational events and community patrols.
By transforming an object of desire into a digital reception point, Garfield (NJ) police try to modernize community policing. The initiative seeks to use the automotive fascination to address urgent issues of public health and social assistance in urban environments.
