New function uses artificial intelligence to create unique audio sessions that end exactly along with the vehicle's path
Renault, in collaboration with media group RMC BFM, has launched RMC BFM Drive, touted as the world’s first car radio service fully personalised by artificial intelligence. The app, initially available in France, integrates with vehicles equipped with the OpenR Link multimedia system, such as the Megane E-Tech, the Scenic and the new Renault 5. The technology transforms the cabin into a bespoke content center, with the aim of replacing generic programming schedules.
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Unlike conventional broadcasters, RMC BFM Drive uses algorithms to adjust the audio flow to the estimated travel time and the driver’s profile. The user sets the desired length of the program — from 15 minutes to more than two hours — ensuring that the radio ends the broadcast simultaneously upon arrival at the destination. In addition to time management, the system allows you to filter specific editorial axes, covering politics, economics, technology and sports.
The digital curation extends to the choice of voice: it is possible to select specific journalists from the RMC BFM group to narrate the news. The tool also enables regional targeting for local updates in real time. According to the manufacturer, AI generates dynamic audio sessions that evolve as the journey progresses and the driver’s preference changes.
The app can be downloaded directly from the Google Play Store in the vehicle, adding to the OpenR Link ecosystem that already has more than a hundred apps. The service will be free and marks a shift in digital media distribution. For Arnaud Belloni, Renault’s Global CMO, the strategy seeks to offer contextualized content to the driver. For the RMC BFM group, the project redefines the relationship between mobility and information, creating an unprecedented digital link between the listener and the automobile ecosystem.
