Partnership with Fast Shop allows you to exchange smartphones for a discount on the Boreal model; action valid until the end of January
Renault and the Fast Shop retail chain have joined forces in an atypical commercial strategy for the automotive sector. In a campaign started on January 19, the companies allow consumers to use used smartphones to obtain a bonus of R$ 10 thousand on the purchase of the new Renault Boreal. The action, called “Boreal Tech Upgrade”, seeks to position the vehicle as a technological product with high added value and give value to used cell phones in the hands of customers.
The promotion is valid until January 30, 2026 and is restricted to selected Fast Shop stores in four capitals: São Paulo, Rio de Janeiro, Curitiba and Porto Alegre. To participate, the customer must submit the device to a face-to-face technical evaluation, after verification of eligibility on the campaign website.
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Once the smartphone’s status is validated, the consumer receives a discount voucher via email. This credit must be used in the French brand’s dealership network until February 2, 2026, exclusively for the acquisition of the newly launched model.
The partnership with electronics retail is not random. Produced in São José dos Pinhais (PR) and with a starting price of R$ 179,990, the Boreal tries to detach itself from the image of a “popular car” by integrating the driver’s digital ecosystem. The highlight is the OpenR Link multimedia system, developed in partnership with Google, which operates on two 10-inch screens.
The SUV’s technical sheet includes a 1.3 turbo TCe flex engine coupled to a six-speed dual-clutch automated transmission. The technological package also offers a Harman-Kardon premium sound system with ten speakers and a 360° camera with 3D vision, in addition to 24 driving assistance systems (ADAS).
With a length of 4.56 m and a wheelbase of 2.70 m, the model competes in the medium SUV segment. The strategy of linking the car to smartphones reinforces Renault’s goal of reaching a younger and more connected audience, consolidating the automaker’s new phase in the country focused on products with greater profitability and sophistication.
