Based on the Drive 1.3 version, the special edition celebrates 50 years of the brand in Brazil with an exclusive look linked to the music festival and additional items
Reinforcing its marketing strategy linked to the music territory, Fiat announced the launch of Pulse Lollapalooza Brasil 2026. The special edition hits the market with a restricted volume: only 550 units will be produced. The specific print run is not random; it is an allusion to the 50 years of operation of the Italian automaker in Brazil – a milestone that will be completed in July this year.
The model is based on the mechanics of the Drive 1.3 version with CVT automatic transmission. The commercial focus is on young audiences, seeking to associate the image of the compact SUV with the urban identity of the festival, of which the brand is a master sponsor for the second consecutive year.
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Unlike conventional versions, the special series bets on color contrast and darkened finish to differentiate itself in the range. Externally, the vehicle features a two-tone roof and 16-inch alloy wheels in glossy black, in addition to exclusive festival badges on the front fenders. Personalization also includes side stickers and sills alluding to the edition. The consumer will be able to choose from three body shades: white, gray and red.
In the cabin, Fiat kept the darkened standardization on the dashboard and seats, seeking a more sober and technological atmosphere. The standard equipment package was increased compared to the entry-level version, with emphasis on the 10.1-inch multimedia center with wireless connectivity (Android Auto and Apple CarPlay). The list of comfort and convenience items includes digital automatic air conditioning, LED headlights and taillights and a keyless system (door opening and keyless start).
To give the launch a collector’s character, the automaker inserted a numbered badge on the dashboard of each vehicle, certifying authenticity within the batch of 550 cars. The strategy aims to value the product in front of brand enthusiasts.
In addition to the physical product, Fiat’s offensive includes a strong presence at the Interlagos racetrack during Lollapalooza, which takes place between March 20 and 22, 2026. The company owns the naming rights of the “Perry’s by Fiat” stage, dedicated to electronic music, where it promises a scenography with LED panels and interactivity to reinforce the car’s positioning with the event’s audience.
