With a 190 hp engine and rear-wheel drive, SUV focuses on drivability to gain ground in the competitive entry-level electric car segment
The MG4 electric hatch has once again had its price reduced in the Brazilian market. In a strategy to boost sales of the newcomer, the entry-level version MG4 Comfort is being advertised on the brand’s official website for R$ 164.600, in an offer valid only for the “last units”. The amount represents a significant reduction of R$ 20 thousand in relation to the original list price, set at R$ 184,600.
The new commercial offensive is not restricted to the direct discount on the final value of the vehicle. The manufacturer included additional conditions to attract the consumer, such as zero-rate financing in up to 24 months or the overvaluation of the semi-new model given as a down payment on the negotiation. In addition, the promotional package provides buyers with a 7 kW wallbox and a 3.4 kW portable device.
SEE ALSO:
When it landed in the country, the MG4 was presented in Comfort, Luxury and XPower versions. At the time, the entry-level configuration debuted with a promotional value of R$ 169.600, a figure that later rose to full price. Thus, with the current campaign, the model is now sold for a lower price than its own launch.
The move exposes the brand’s attempt to expand its participation in the competitive Brazilian electric vehicle market. Currently, the entry-level range of battery-powered compacts is largely dominated by successful models from Chinese rivals, such as the BYD Yuan Pro.
In the Comfort variant, the MG4 bets on a sportier appeal and focused on handling. The vehicle is equipped with a rear electric motor, capable of delivering 190 hp and 35,7 kgfm. Its battery guarantees a range of 364 km, according to Inmetro cycle standards. An important differential is the adoption of rear-wheel drive on a platform dedicated exclusively to electric models, a rare feature among compacts in the segment.
