Strategy aims to clean the yards for the arrival of the new model; reductions include direct sales, the PCD public and the final consumer
Jeep has started a campaign to reduce the prices of the Compass, with discounts that reach up to R$ 51.3 thousand. The commercial action aims to warm up the brand’s registrations before the World Cup period and reduce the current stock of dealerships. The move prepares the network for the arrival of the 2027 line, which will introduce Stellantis’ 48-volt mild hybrid system in the SUV.
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The largest discounts in the table are concentrated in the direct sales modalities. For the taxi driver segment, the entry-level Sport T270 version, equipped with a 1.3 turboflex engine with 185 hp and 27,5 kgfm, had its value reduced from R$ 174.990 to R$ 123.690. For PCD customers, the same configuration is sold for R$ 141.746, which represents a decrease of R$ 33.244 in relation to the public price.

In retail and in negotiations via CNPJ, reductions were also applied, varying according to the version and the negotiation involving used vehicles in the exchange:
In parallel, the brand’s line of SUVs follows different paths: the Commander does not participate in the promotion because it is already sold in its 2027 line with hybrid propulsion, and the Renegade focuses its sales strategy on the Altitude 2027 version, positioned at R$ 129.990 in a limited lot.