German automaker reaches historic milestone in 2025 driven by the arrival of the electric Macan and the strength of hybrids
In a move that signals a structural change in the luxury market, Porsche ended 2025 with an unprecedented milestone in its history: for the first time, the automaker sold more electrified vehicles than models powered exclusively by combustion on the European continent.
The result reflects the acceleration of the German brand’s energy transition, which managed to overcome the 50% barrier in the sales mix in the region, contrary to those who thought that the luxury car segment would resist electrification longer.
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Unlike what was observed in previous years, the performance was not supported only by hybrids. The arrival of the new electric Macan at dealerships and the mid-life update of the Taycan were fundamental to pull the numbers. Porsche’s strategy of offering the Macan — its best-selling SUV — in a purely electric version was even the balance for electric and hybrid models to surpass the traditional 911 and 718 gasoline models.
Even so, plug-in hybrids, notably the E-Hybrid versions of the Cayenne and Panamera, have maintained a relevant role as a transition technology, serving the consumer who seeks sports performance without total dependence on public charging infrastructure.
The European performance in 2025 serves as validation for Porsche’s global goal: to deliver more than 80 percent of its new vehicles with electric powertrain by 2030. The manufacturer, however, remains cautious and conditions the full fulfillment of this objective to customer demand and the development of charging infrastructure in other regions outside Europe.
Despite the leadership of electrified vehicles in the Old Continent, the brand reiterates that “driving dynamics” remains a priority, regardless of propulsion. For the coming years, the expectation is that solid-state battery technology and the expansion of the ultra-fast charging network will consolidate this trend in emerging markets and the Americas as well.
