Gold on wheels: Lamborghini reaches billionaire mark and reveals the secret of record profit

Company surpasses 10,000 deliveries mark for second consecutive year, sees luxury personalization boost revenue in uncertain global landscape

High degree of customization is one of Lamborghini's main sources of revenue (Photo: Lamborghini | Disclosure)
By Júlia Haddad
Published on 2026-03-20 at 07:00 PM

Lamborghini ended 2025 with the most robust financial statement in its 60-year history. Driven by resilient global demand in the ultra-luxury segment, the Italian manufacturer posted record revenue of €3.2 billion — up 20% from the previous year. Operating profit kept pace, reaching €772 million, with a profitability margin of 24.1% – a level that places it among the most efficient brands of the Volkswagen Group.

In all, 10,747 vehicles were delivered in the year, consolidating the second consecutive period above 10 thousand units. The result reflects the success of the “Direzione Cor Tauri” electrification strategy, which completed the hybridization of the entire product line with the Revuelto, Urus SE and the new Temerario models. The high added value of these hybrid models, combined with the scheduled shortage, allowed the brand to maintain waiting lines that advance until 2027.

SEE ALSO:

Personalization and market dominance

One of the pillars of revenue growth was not only the volume of sales, but the sophistication of orders. About 94% of customers opted for customizations through the “Ad Personam” program, raising the average ticket of each unit. Geographically, the United States remains the priority market, with 3,110 deliveries, followed by China (905) and Germany (885), showing that the brand was able to navigate macroeconomic uncertainties without losing steam in the main world powers.

For 2026, the board’s perspective in Sant’Agata Bolognese is stability at the top. The arrival of Temerario at dealerships at the beginning of the year and the participation in strategic events, such as Monterey Car Week, should sustain the brand’s prestige. With production of the Urus SUV and the Revuelto super sports car practically sold out for the coming months, Lamborghini believes that the future can be even better.

0 Comments
Comments are the sole responsibility of their authors and do not represent the opinion of this site. Comments containing profanity or offensive language will not be published. If you identify anything that violates the terms of use, please report it.
Avatar
Leave one comment