The brand's first electric model, the Luce, will be presented in May and is part of a plan for 20 launches by 2030
Ferrari has nothing to complain about. The Italian brand ended 2025 with growing profits, a full order book by the end of 2027 and shares in appreciation.
With her pockets full, she intends to keep up the pace of launches. For 2026, five debuts are planned, including the Luce, the brand’s first all-electric model, which will be presented in May. The company did not detail the other vehicles, but the trend is that part of them will be composed of special versions or derived from existing models.
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The company’s strategy follows a well-stated principle: it is better to have more models with limited volume than a few models with higher volume. In practice, this indicates the continuity of special series and exclusive versions, rather than the significant expansion of new permanent lines.
By 2030, the manufacturer plans to launch 20 new cars. Despite adjustments in the mix in the face of weaker demand for electric vehicles, the goal is for 20% of the line to be 100% electric, while 40% will be hybrid and 40% will maintain combustion engines.
