Promotional action includes overvaluation of used cars and interest-free financing for hybrids and pickup trucks; See the participating models
Fiat started this week the national campaign “Come to Fiat”, a commercial offensive that brings together direct discounts, factory bonuses and facilitated financing conditions. With offers valid until April 7, or while stocks last, the Italian brand seeks to attract consumers with discounts that reach R$ 55 thousand on specific models and zero-interest rate options.
The strategy ranges from entry-level models to large pickup trucks. The Fiat Mobi Like 1.0, for example, is offered for R$ 69.990, remaining one of the most affordable options in the country. In the sedan segment, the Cronos Drive 1.3 has bonuses of up to R$ 13 thousand, an amount that combines the retail incentive with the overvaluation of the used vehicle delivered in the exchange.
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SUVs also gained prominence in the action. The Fastback Audace Hybrid is sold at a discount of R$ 25 thousand, costing R$ 138.490 in cash – or through zero-rate financing. The Titano Ranch Turbodiesel pickup, on the other hand, has the largest reduction of the campaign, with a discount of more than R$ 55 thousand, although the condition is exclusive to direct sales (rural producers and companies via CNPJ).
For the PwD (People with Disabilities) public, Fiat makes available the Fastback Turbo 200 with IPI and ICMS exemptions, reducing the final price to R$ 103,700. It is important to note that the application of discounts and the evaluation of used cars depend on the regulations of each participating dealership, and promotions are not cumulative with each other.
