Not even the exclusivity of only 99 units in the world saved the model from a brutal devaluation; model suffered from eccentric decoration
An example of the very rare series “The 8 X Jeff Koons”, based on the BMW M850i xDrive Gran Coupé, highlighted the volatility of the luxury car and collectible car market. In a recent auction on the U.S. platform Cars & Bids, the model received a maximum bid of $131,786 — an amount that didn’t even reach the reserve price stipulated by the owner to complete the sale.
The devaluation draws attention to the abyss in relation to the face value: when launched, the sedan had a suggested price of more than US$ 350 thousand. The difference between the original value and the highest bid offered reveals a depreciation of more than US$ 220 thousand (R$ 1,1 million), confirming a downward trend for models that try to unite the automotive universe with contemporary art in such a specific way.
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Limited to just 99 global units, the edition was conceived in partnership with renowned artist Jeff Koons. The highlight is the external painting with a “pop art” aesthetic, inspired by comic books, which required 285 hours of manual work to be applied. The interior maintains the eccentricity, with a vibrant combination of shades of blue and red that refer to superhero costumes.
Under the hood, the model preserves the vigor of Bavarian engineering: the 4.4 twin-turbo V8 engine delivers 523 hp and 76,5 kgfm, operating with an eight-speed automatic transmission and xDrive all-wheel drive. The example in question is practically virgin, with only 80 km on the odometer and strict maintenance up to date.
Experts point out that, although the series is limited, the extreme aesthetics can restrict the group of interested parties, making it difficult to maintain the resale value on open auction platforms, where the market dictates the real price without the veneer of launch marketing.
