Automaker revives classic campaign and offers unprecedented financing conditions for Onix and Tracker lines this weekend
Chevrolet starts the 2026 automotive calendar by rescuing one of its most traditional campaigns, the “Breca Varejo”. The action, which historically involves closing dealerships for one day to prepare offers, returns with an aggressive format focused on reducing immediate ownership costs. From Thursday (9) to Saturday (11), the brand offers a package that combines free IPVA, discounts of up to R$ 26 thousand and a one-year grace period for the start of financing payment.
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The differential of the 2026 edition is in the unification of benefits that, in automotive retail, are rarely offered together. In addition to the exemption from the state tax – one of the main financial obstacles in January – the automaker included a five-year warranty with revisions and parts already covered in the contract. In terms of credit, consumers who opt for financing will only pay the first installment in 2027.
The strategy includes the manufacturer’s highest volume models, specifically the Onix and Tracker lines. According to General Motors, the proposal is to offer “real facilities” to make the purchase feasible in a period of compressed family budget. “We bring together conditions that, together, make a difference and create a more possible path to the realization of the dream of the new car”, says Rodrigo Perencin, GM’s Retail Director.
To operationalize the campaign, the dealership network paralyzed activities on Wednesday (8), reopening on Thursday (9) with the new pricing and conditions in force. The short action, of only three days, works as a thermometer for the market in 2026, signaling the industry’s willingness to subsidize operating costs (such as reviews and taxes) to ensure market share in the first month of the year.
