With a 9.1% share in December, the Brazilian market surpasses Italy and Japan driven by the "EV Leapfrog" phenomenon
Brazil ended the year 2025 as one of the global protagonists in the transition to electric mobility. According to data collected by Bright Consulting, the country reached historical records, reaching a plug-in share (BEV + PHEV) of 9.1% in December. The national market has reached a prominent level, getting close to powers such as the USA.
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Unlike markets such as Italy, where sales volume depends heavily on government subsidy cycles, the Brazilian advance is described as organic. In December 2025, 24,064 plug-in hybrid registrations were registered, the highest volume in the country’s history in a single month.
On the global stage, China maintains the absolute leadership with more than 53% share, while Brazil ended the year technically close to the United States, which registered about 9.8% share. Brazil’s performance outperformed markets such as South Korea (8.0%) and Italy (6.5%), further distancing itself from India and Japan, which show slower adoption, with 4.0% and 3.5%, respectively.
Brazil’s success is explained by the “EV Leapfrog” phenomenon, in which emerging nations skip technological steps and adopt innovations faster than traditional powers. China’s industrial scale played a key role in allowing competitive models to reach the domestic market.
The trend for 2026 is one of consolidation, with the Brazilian market serving as a model for other developing automotive centers that seek to decarbonize their fleets efficiently.
