Bet against Hilux: Chery presents unprecedented hybrid pickup with diesel engine

Chery presented in Australia the KP31 concept, a medium pickup truck that anticipates the automaker’s entry into the fierce segment of utility vehicles with buckets. The main strategic differential of the model is the adoption of a plug-in hybrid mechanical assembly (PHEV) associated with a turbodiesel engine. The choice contrasts with the current trend in the electrified pickup truck market, which has prioritized gasoline engines, and aims to attract traditional consumers who require high torque and great autonomy for cargo transport and severe use.

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Global thermal and offensive efficiency

The KP31 powertrain consists of a 2.5 turbodiesel engine working in conjunction with electric motors positioned on the rear axle, which guarantees all-wheel drive to the vehicle. According to the Chinese manufacturer, the combustion engine reaches a thermal efficiency of 47%, an index considered a reference in the automotive industry. This configuration makes it possible to combine the robustness characteristic of the diesel cycle with the reduction of emissions provided by the rechargeable electrical system in sockets.

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With a robust size and aggressive design lines, the concept aims at the market share dominated by established models, such as Toyota Hilux and Ford Ranger, in addition to preparing for the clash with Chinese rivals, such as BYD Shark. The development of a pickup with this engine is a fundamental step for Chery’s global expansion, focusing especially on regions with a strong agricultural vocation and long road distances.

In Latin America, diesel engines are still a decisive factor in purchasing. The eventual arrival of a production version based on the KP31 has the potential to consolidate the brand’s presence in Brazil. The strategy offers a more palatable technological transition for rural and fleet owners, who often resist full electrification or hybrid systems based exclusively on gasoline.