Strategic partnership with Daniel Craig marks the launch of the Denza Z9 GT and the expansion of the manufacturer into Western markets
Denza, BYD’s luxury vehicle division, has announced British actor Daniel Craig as the new star of its global campaigns. The strategic move precedes the brand’s official debut in the European market, scheduled for April 8, when the Denza Z9 GT model will be presented at the Palais Garnier in Paris. The partnership with the James Bond interpreter aims to consolidate the manufacturer’s image in the high-tech and sophisticated design segments through a face well known to the Western public
According to the brand, the collaboration with Craig will cover advertising materials and television commercials aimed at international markets. The goal is to utilize the aura of “strength and authenticity” associated with the actor to facilitate Denza acceptance outside of China. “Daniel Craig represents a powerful combination of sophistication and character, qualities that resonate with the spirit of the brand,” said Stella Li, Global Executive Vice President and CEO of BYD Americas and Europe.
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Founded in 2010 as a joint venture between BYD and Mercedes-Benz, Denza is now wholly owned by the Chinese giant. The brand positions itself as a pioneer in the premium sustainable mobility sector, combining state-of-the-art electrified platforms with European-style influences. In addition to Europe, the manufacturer has already arrived in Brazil and plans to expand its presence to Latin America, the Middle East and Africa in the coming years.
The launch of the Z9 GT in Paris symbolizes this new phase of internationalization. By combining cutting-edge technology and the prestige of a global cinema icon, BYD hopes that Denza will not be seen only as an electric alternative, but as a direct competitor to the traditional luxury brands of the Old Continent, betting on functional elegance to win over demanding consumers.
