Subaru leaves Brazil for not adapting engines

The Japanese brand is famous for the mechanical refinement of its cars, but had a timid operation and without significant volumes in Brazil

The brand's stock was of imported cars in 2023 (Photomontage: Gabriel Fernandes | AutoPapo)
By Boris Feldman
Published on 2026-03-09 at 07:00 AM
Updated on 2026-03-09 at 07:21 AM

The Japanese brand Subaru is well known in several countries and especially in Japan, with high-tech models, horizontal flat engine – like Volkswagen or Porsche – and traction in all four.

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Its importer to Brazil was the famous Caoa, but it never dedicated itself much to this Japanese company, and those who bought its models were mainly those who liked and understood a lot about automobiles.

A discreet operation and reduced marketing, as the headquarters in Japan decided not to adapt the engines of the cars coming to Brazil to the new emissions legislation, Caoa decided to end the import of Subaru to our market.

Boris Feldman

Journalist and engineer with 50 years of experience in the automotive press. Led newspaper and television teams and hosts the AutoPapo program on radio stations across the country.

Boris Feldman
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