Nissan learned its lesson from the mistake of the new Kicks!

When launching the Kaite, a profound restyling of the old Kicks Play, the Japanese brand was not 'thirsty for the pot' when putting a price on the SUV

The new Kait comes in the same "formula" lo success (Photo: AutoPapo | Julia Vargas)
By Boris Feldman
Published on 2026-01-02 at 06:00 PM

For more than 10 years, Nissan’s great success in Brazil was its Kicks SUV. And then she designed a new generation of the model, taking advantage of the success of the name and calling it the new Kicks. But she continued to produce the first one, which she couldn’t call the old Kicks, and then named it Kicks Play.

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Then it cleverly did a deep facelift on the old Kicks, keeping all the engine and changing some body components to look like another car. And it really did, since it has just launched as Nissan Kaite, where it didn’t make the same mistake as the new Kicks, which arrived for R$ 200 thousand, despite the 1.0 engine.

In the new Kaite, she was less thirsty for the pot, which started at R$ 117 thousand, more or less the same price as the Kicks Play.

Boris Feldman

Journalist and engineer with 50 years of experience in the automotive press. He led newspaper and television teams and hosts the AutoPapo program on radio stations throughout the country.

Boris Feldman
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