In crisis, Nissan launches SUV for R$ 118 thousand

New Nissan Kait is old Kicks Play with a deep overhaul in aesthetics and reasonable price to stay competitive

If you look closely, you will see the Kicks launched in 2016 (Photo: Nissan | Disclosure)
By Boris Feldman
Published on 2026-02-13 at 06:00 PM
Updated on 2026-02-13 at 06:40 PM

Nissan is doing its best to survive a very serious crisis that had already been announced by its former president Carlos Ghosn, that Brazilian arrested in Japan and who escaped inside a speaker.

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The company has already sold seven factories in the world, has already laid off 20 thousand employees and reduced its line of models. In Brazil, he launched the new Kicks, but was very thirsty for the pot and even asked for 200 thousand reais for the car with a 1-liter engine.

It has now launched the old remodeled Kicks Play with a deep facelift, keeping the original mechanics with a 1.6 engine and now it has created sense and in the entry-level version of the Kite, reasonable R$ 118 thousand.

Boris Feldman

Journalist and engineer with 50 years of experience in the automotive press. Led newspaper and television teams and hosts the AutoPapo program on radio stations across the country.

Boris Feldman
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