With an eye on market trends, the South Korean giant's executive bets on the next consumer desire in the world
Look, I want to meet and personally greet you, the king, Luc Donkerwolke, the famous designer in Europe, ended up in the Korean Hyundai and is now its president.
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And he, as an expert on the subject, said that consumers will end up getting tired of SUVs. Which emerged in the United States, but today dominate Brazil and the world.
And he proved his prognosis by presenting the concept of a station wagon to take off your hat. And the markets took such a rapid turn that factories had to take sedans and hatches off their lines to put SUVs in their place.
