Hyundai Bayon will repeat the VW Tera’s recipe for success

SUV derived from the HB20 is under development and will expand the range of options in the segment and access, led by the Volkswagen model

The retail leader was not going to fail to enter this vein (Photo: Hyundai | Disclosure)
By Boris Feldman
Published on 2026-03-18 at 07:00 AM
Updated on 2026-03-18 at 07:30 AM

Hyundai is doing very well, thank you in the Brazilian market, with a factory in Piracicaba producing the HB20 in hatch and sedan versions, in addition to the Creta SUV and more models that import from South Korea.

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Its cars are among the market leaders, but Hyundai has already announced an investment to increase production volume and everything leads to believe that it will be another model between the HB20 and the Creta, which aims directly at the Volkswagen Terra.

This new SUV already exists in other countries under the name Bayon and as it will be between two models already produced today, it could even be called Bayon two.

Boris Feldman

Journalist and engineer with 50 years of experience in the automotive press. Led newspaper and television teams and hosts the AutoPapo program on radio stations across the country.

Boris Feldman
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