Cadillac makes its official debut in Brazil with three electric SUVs

General Motors' premium brand wants to compete in the luxury electrified market, with three gigantic models

GM's top of the range will be electrified in Brazil (Photomontage: Gabriel Fernandes | AutoPapo)
By Boris Feldman
Published on 2026-03-16 at 06:00 PM
Updated on 2026-03-16 at 06:30 PM

In Europe there is the Rolls-Royce, in the United States there is the Cadillac, which has been very successful in the Brazilian market in the past. But General Motors decides to return with all the luxury and sophistication of the Cadillac brand, announcing three electric SUVs for our market.

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The entry-level will be the Optiq, with 300 hp. Then comes the Lyriq, with 515 hp, and the largest of them, the Vistiq, with seven seats, with 615 hp.

Despite the success of the Cadillac Escalade in Brazil, at least at first, GM will not bring models with a combustion engine. Cadillac will have its own network of dealerships to be well differentiated from the plebs, who buy Chevrolet brand cars.

Boris Feldman

Journalist and engineer with 50 years of experience in the automotive press. Led newspaper and television teams and hosts the AutoPapo program on radio stations across the country.

Boris Feldman
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